Music and design


Where does the name Da Chick come from?

The name Da Chick comes about in a very spontaneous way. I want to believe that it comes from the movie Death Proof, the soundtrack has an April March mesh called chick habit and that song, the movie and the song, I don’t know how, but somehow. A year or two later I needed a name for the project, for a song I had just made, and I had to come up with a name to put on MySpace and Da Chick came out.

When and how did your journey in music begin? Did you always know you wanted to pursue this particular artistic expression or were you inclined towards other areas of art and culture?

No, actually I was studying Marketing and Advertising, I was in the second year of the course... Well, I studied arts at secondary school, I was always connected to that area, a bit lost, I never really understood if I wanted communication design, or what I wanted, but I ended up going to Marketing and Advertising, but always with some uncertainty. I ended up finishing my degree and working as a copywriter for advertising agencies. When I was in the second year of my degree I had two friends who were starting to produce electronic, electro music, which were Refill, and we spent the day at each other's houses and one day they turned to me and said "Look, we have this beat here, don't you want to sing a song? "And I accepted, I don't know why, I had never sung, I had never written music, it was a very natural thing and I wrote my first song "My goodie" and we put it on MySpace and there was very positive feedback and since then I kept making songs, I started collaborating with new producers and up until now it's been a very intense journey where I started writing lyrics, I started singing, I started rapping, I started playing instruments, I started producing music and it's been like that, I usually say I never studied music but life has been my conservatory. I'm always motivated to explore sonorities, to explore instruments and that's what keeps me active.

You carry influences from various types of music. How would you define your artistic expression?

I've already written a song about it, which is called "Call me Foxy". I want to believe that, imagine: I like all kinds of music, obviously I have a special relationship with the more groovy scene, funk scene, to hip hop, to jazz, to soul, to boogie, to disco, obviously always with a little bit of an electronic taste, that's what I do, I end up making electronic music with all these influences. But I want to believe that my sound is Da Chick and nothing else.

Do you think Portuguese music and culture has international expression? What do you think is Portuguese and important to transport abroad?

I think it always has. I think that now there are simply more platforms, you have more access to everything, so obviously we get out there, don't we? And I think that diversity is the most important thing to take abroad, I think that Portugal is a mixture of cultures really, our culture is a mixture of many things. Obviously, from Africa to Brazil, this Lusophony that we have, in a way, molds us. I have the opportunity to travel a lot and I really believe that Portugal is a unique place, and the people I talk to about Portugal, Portugal is not just a country in Europe. I don't see Portugal as a European country, we've moved on a bit from there. When I go to other countries in Europe, obviously they all have their own identity, but Portugal manages to distinguish itself from all that. Not to mention other things like food, we really are unique. There are many things to highlight, our friendliness, the way we receive people, we are a very welcoming country, there are many things, I don't think I can choose just one.

What are your biggest influences in terms of Portuguese culture, in whatever area?

I am very influenced by the American scene, I always have been. But I was born in Portugal, I was raised in Portugal, I want to believe that although my music is influenced from abroad I want to believe that I add something very Portuguese to it. And I've been confronted with this, whenever I go abroad, to the United States in particular, people react with surprise because they don't understand a series of things - how is it that I come from Portugal and do what I do, there's this in Portugal, I mean, people are a bit like "Oh, you're Portuguese? ok..." and then they realise that I'm not in fact American. This is to say that I think I add something extra to this very strong influence I have from American culture.

What is the cause that you consider to be most yours? What is your voice and what is the message you try to transmit through social networks, through your work and through everything you do, be it in a work and creative context or more personal?

I don't really try to transmit a message. Since day one I make music because I fell in love with music and I make music above all, for myself. I make music in a selfish way, I don't make music for people, obviously I am lucky to have an audience that likes and identifies with what I do but I make music for me and I believe that maybe the message I send is "Do your thing". I have no better message to pass on than to show who I am.

How would you define modern Portuguese culture?

I think it's that we assume diversity and focus on the positive points of that diversity. Because maybe a while ago that diversity wasn't such a positive thing. There are various dark sides to this diversity, obviously. I think modern Portuguese culture is that people are less afraid of assuming who they are, how they are and doing what they want. I think this is modern Portuguese culture. I think you're seeing more and more people without fears and doing things for themselves and you're seeing more and more alternative and different things emerging.

What do you see as the role of brands, like Overcube, in the voice that modern Portuguese culture should have in terms of music, diversity, disruption, inclusion and so many other areas essential to development?

I think it's very good that brands like Overcube relate to each other in this way. As musicians we already have a voice that reaches a lot of people and I think that is the good thing about putting our opinions, obviously some people more than others, in a more intense way than others, but I think it is good to give our opinion, to give our story and we reach a lot more people than maybe someone who doesn't have fans, or people to follow, non-artists. And then making this connection with a brand, we multiply the opportunity to get these messages out even further and obviously it's good to be associated with brands that think this is important and that support artists outside the mainstream scene.